The key to surviving in modern retail is to be the best you can be every day and exceed your customers’ expectations. To do this effectively requires innovation, a desire to learn and improve and a support network. Being a member of nextra™, engaging with other likeminded members and the suppliers that support the nextra group provides us with the support network we need to make this happen. From head office leasing support, which I rate as second to none in the country, to the marketing support and the BDM support, nextra™ are there to assist at every stage. Then there is Laura (BDM), the Energiser Bunny whose eye for detail and merchandising skills help to ease the stress of opening a new shop with the look we wanted to achieve. Her help and advice was invaluable and was key to the successful re-opening of our renovated store. Not only is everyone in nextra™ so good at what they do and genuinely interested in making a difference for their members, they are also great people. Becoming part of the nextra™ family 12 years ago was the best decision we have made to help future proof our business.